“Coolest monkey in the jungle;” H&M pays the price

Despite offering an equivocal apology, the South Africa-based clothing-retail company Hennes & Mauritz popularly known as H&M have seen their shop in Sandton destroyed and vandalized by a group of protesters from the Economic Freedom Fighters (EFF) over what they deemed a racist advert of a model black boy wearing hoodie with the inscription “coolest monkey in the jungle.” (Watch video below).

By Charles Lotara

twitter_color-128@chaleyofficial

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The opposition party which is flooded by young and ideologically vibrant youths took to their official twitter feed and deemed the destruction as “peaceful and orderly” as no property was either stolen or looted.

H&M, a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers and children did not only witness fierce threats from local celebrities but also lost partnerships with a number of them.

Meanwhile, Terry Mango, the mother of the model black boy labeled H&M critics crying wolf,’ and told them to ‘get over it’, a remark which was merely a pie in the air to the maroon boys.

Watch the video below

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